Posted on May 1, 2013 by Bill Hartzer
18 Comments

Google to Show Company Logos in Search Results

Companies and brands who have verified their publisher status (similar to Google Authorship) could start to see their company logo or brand logo show up in the Google Search Results.

Standing Dog Interactive Dallas Companies and brands who have created a Google+ company page (business page) could soon start seeing their company logo appear in the search results alongside their search engine listing. The company or brand must have verified their Publisher status, which is similar to verifying Google Authorship. In order to verify Publisher status, the company would have to set up a Google+ page and link it back to their website. The website would link back to the Google+ page with the proper “rel=publisher” tag in the link. Continue reading →

Posted in Google+, SEO, Social Media
Posted on April 23, 2013 by David Daniels
6 Comments

Link Building – Pushing Limits with Link Baiting

Link BuildingLink building with link bait is using content designed to attract links instead of begging and trading links.
Positive link bait can be described as content assets which acquire links with little effort after the asset is created. Link bait is the right content for the right audience for the right purpose. A linkable asset comes in different forms. Continue reading →

Posted in Link Building Tagged , ,
Posted on April 22, 2013 by Chris Miller
8 Comments

Online Travel Marketing: Reach New Guests and Increase Bookings

travel marketing - ski bootsI spent the past week in Snowmass, CO at the Mountain Travel Symposium. It’s a really excellent conference that brings together everyone from the mountain travel world to focus on improving the mountain hospitality community. Continue reading →

Posted in Marketing, PPC, SEO, Social Media, Uncategorized
Posted on April 9, 2013 by Jeremy Estes
7 Comments

Does Your Website Need An SEO Audit?

standing dog SEO AuditA Website SEO Audit should be a complete review of your site’s level of search visibility, and contain an in-depth analysis of the structure, keyword strategy, linking of the site; and how the current status of those factors are affecting the website’s goals. Continue reading →

Posted in SEO
Posted on April 2, 2013 by Joshua Duke
4 Comments

The Write Stuff: Tips for Better Internet Writing

623-06504463The English language has had a long and interesting history (at least in my opinion, but I’m an English major and a nerd, so I’m biased), and the Internet age has brought around rapid evolution on what constitutes good writing. While opinions differ on what is good writing, here are a few tips that I believe everyone can agree on:

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Posted in Creative, Writing Tagged , , , ,
Posted on March 28, 2013 by Jeremy Estes
4 Comments

Optimizing PPC Ad Copy: Consumer Mindsets & Personalities

There are many levels to optimizing your PPC ad copy. This post is intended to offer a snapshot of the psychology behind consumer searching as they go from “surfing” (research mode), to buying – and how you can target these mindsets by identifying and matching their personalities with your ads.

This level of targeting is particularly useful during split-testing, because it gives the advertiser insight into who is clicking on their ads, and allows for further landing page and optimization as the campaign evolves.

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Posted in PPC Tagged , , ,
Posted on March 26, 2013 by Juan Garzon
6 Comments

White Hat SEO vs. Black Hat SEO

400-04341884You have probably heard of the terms White Hat SEO and Black Hat SEO, but do you know what they really mean?

White Hat SEO and Black Hat SEO can determine where your website ranks in search engines results for different targeted keywords. White Hat SEO is normally what web designers and SEO experts implement in order to make a website rank high in the search results. Unfortunately, the increased number of competition in the online world has forced some to start using unethical practices, referred to as Black Hat SEO.

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Posted in SEO Tagged , , , ,
Posted on March 19, 2013 by Joshua Duke
44 Comments

Extra! Extra! Easter Bunny Kicked Out of Vocus!

FOR IMMEDIATE RELEASE

400-03918112NEW YORK, NY – March 19, 2013 – It is with great gravity that Vocus announced today that the Easter Bunny does not exist and has no place in a news distribution service.

The popular press release distribution service recently contacted Standing Dog Interactive in regards to a pending press release that dealt with an Easter brunch. Writers at the Dallas-based interactive marketing agency were shocked to learn that the Easter Bunny was deemed “parodic” and could not be mentioned in an introduction, tongue-in-cheek be damned.

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Posted in Marketing, Writing
Posted on March 14, 2013 by Lea Ann Stundins
19 Comments

How to Find and Hire a Blogger to Work With Your Brand

bloggerBloggers have now surpassed mass media entities, and even Facebook, as influencers in consumers’ purchase decisions. Bloggers rank third in influence just behind Retail Sites and Brand Sites. The personal experiences of bloggers, and the audiences they influence with their blog posts and social media promotion, are more valuable than ever to brands. Bloggers share their opinion as if they were a trusted friend, and they in fact are to their readers and followers – your customers and future customers.

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Posted in Blogging, Social Media, Uncategorized
Posted on March 12, 2013 by Joshua Duke
7 Comments

The Life Cycle of a Website

life cycleWho remembers the movie Space Jam? Would you believe that the original website is still up and kicking after all of these years? Take a moment and explore that web design artifact. Why don’t we see more websites like this, I’m sure you’re wondering. It’s quite simple: websites are living things, and like all living things, websites evolve over time.

Good websites don’t just suddenly exist. In fact, there are plenty of good websites that started off as bad websites—and just as many that are still bad websites, unfortunately. A good development team understands that the life cycle of a website starts before, and keeps going far beyond, launch.

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Posted in web design, Website Tagged , , ,