NEXT Analytics Comes Through For Us When Challenge Presented From Real Estate Client

While we here at Standing Dog promise proactive and professional digital solutions for our clients, there are times when we need assistance from a partner to get things just right. That’s where our integrity and relationship-based approach comes into play. Not only do those traits inspire trust and confidence from our clients, but they also elevate us in the eyes of the third-party vendors we use.

We have been working with NEXT Analytics for a number of our nearly 10 years now to streamline raw data analysis, so we turned to them recently for a little advice on how to better service one of our clients in the real estate industry. NEXT Analytics’ solutions respond to the needs of agencies like Standing Dog that need to analyze, understand and report on Web traffic and social media while connecting to other organizational goals.

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Standing Dog honors top employees, celebrates holidays in style

Standing Dog employees

Ryan Owens (second from left) was honored as Standing Dog’s employee of the year. He is pictured with president Rob Phillips (from left), founder and CEO Mike Wylie and the Austin Powers impersonator announcing the awards.

The holidays are meant to be spent with family. Put a group of people in the same office for eight hours a day, five days a week, and a family we become.

Similar to the clan you’re born into, there are always members who you’ll get close with, constantly lean on and sometimes even butt heads with. But, at the end of the day and closing of a year, it’s these family members who we are most thankful for.

The Standing Dog Interactive family gathered recently to celebrate its successes, honor its leaders and get into the holiday spirit in the Foundation Room at the House of Blues near downtown Dallas. We raised our glasses for toasts, enjoyed a sumptuous buffet of heavy hors d’oeuvres and laughed out loud at the night’s entertainment.

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Posted in Company News, Employees, Standing Dog, Uncategorized

With a hunger to help, Standing Dog employees contribute time at Dallas food bank

Standing Dog Volunteers

Standing Dog employees volunteered their time last Thursday to pack canned goods at the North Texas Food Bank.

Employees of Standing Dog Interactive stepped away from their computer screens, to-do lists and busy schedules to spend last Thursday morning volunteering at North Texas Food Bank.

A top-ranked nonprofit relief organization and the largest North Texas charity according to the Dallas Business Journal, NTFB provides access to nearly 175,000 nutritious meals for hungry children, seniors and families daily through a network of more than 1,000 programs and 262 partner agencies. In the fiscal year 2014, NTFB provided access to 62 million meals. While that number is significant, much work remains to be done.

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Posted in Community Outreach, Community Service, Employees, Standing Dog Tagged ,

State of Search 2014 Conference: The Aftermath 2014-11-17 15-50-28

Whew! The 2014 State of Search Conference has already come and gone, and Standing Dog scattered our delegation of talented individuals far and wide to glean everything possible from the variety of speakers present. Here’s a glimpse into their favorite ideas, concepts and search schemes:

Juan Batres, SEO

“My biggest takeaway from the conference was ‘don’t sleep on international SEO’, and if you are a Texas agency, definitely don’t ignore the Spanish side of the house. The United States is only a small portion of the worldwide Internet population, so without international SEO efforts you are definitely neglecting potential visitors. If a client’s website or product is relevant for users outside the U.S., go global and grow organic traffic by targeting a multi-lingual audience.

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Posted in Employees, PPC, SEO, Social Media

Congrats, Mat, on being named a Texas Tech outstanding alumnus


Mat Threadgill, vice president of client services at Standing Dog Interactive and respected industry innovator, has been named an outstanding alumnus by Texas Tech University’s College of Media & Communication. The College of Media & Communication Outstanding Alumni Awards recognize Texas Tech graduates who have made important contributions to the communications industry. Threadgill in particular was recognized as someone who has “constantly reinvented himself and his skill set” in a field notorious for unceasing evolution.

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Posted in Company News, Employees, Standing Dog, Uncategorized

No need to be on pins & needles: Pinterest’s new features are here

guided search2Pinterest has rolled out a couple of new features recently that will not only make the platform more user-friendly but will ramp up how businesses perform.

Guided Search

The Guided Search feature has finally been applied to desktop — it took them long enough. This feature was first introduced on mobile back in April 2014 as a way to find what you’re looking for. It “officially” hit the Web back in June, but we here at Standing Dog Interactive saw it for the first time earlier this week on a couple of accounts. So be on the lookout!

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Posted in Pinterest, Social Media, Tips and Trends Tagged ,

Storytelling Of Content Strategy: Out With The Old And In With …

Isla McKetta, a content crafter at Moz, recently dove into the elements of storytelling and how they relate to content strategy when building a brand. Here’s what I learned.

In every story there is a beginning, middle and end. Business speak, if you will, is something our parents’ generation was taught. But even before that there was the world of storytelling — that is, humanizing stories to share information. Our predecessors partook in storytelling before they could even write. In this way, storytelling makes things relatable and takes us back to simpler times.

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Posted in Content, Content Strategy, Uncategorized Tagged , ,

No Flow? Then Your Website May Not Be Converting


Shiny buttons. Big, pretty pictures. Enticing, over-promising words in a fancy font. It’s easy to get caught up in a website’s design and forget about how it actually works.

If users are not able to find what they are looking for when they land on a site, they will bounce off. It’s that simple. All of the prettiness in the world will be a wasted effort. That’s why businesses looking to redesign their website should think about user flows.

The path that users follow through a website to make a reservation, purchase a product or subscribe to a newsletter or feed is extremely important. A fluid, intuitive site design will quickly provide fresh information to new visitors and reduce the chances that existing users will leave, all while encouraging readers to share your site with others. That results in more users, increased activity and greater awareness of a site and business.

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Posted in Creative, Design, Uncategorized, web design, Website Tagged ,

60-Second Challenge: Linda Pedraza

We put Linda Pedraza, one of our newest SEO team members, to the test: how many random questions can she answer in one minute? Watch the video below to find out how many!

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How to Write the Perfect Outreach Message

BuzzStream logo

If you’ve ever reached out to journalists or reporters, you likely learned that if your pitch is anything less than perfect, it will probably be deleted right away. It can be overwhelmingly discouraging to write the perfect outreach message, but much like other things in life, it requires finesse and persistence. It’s an art form in its own.

To master the skill, I recently joined in on a BuzzStream webinar titled Perfect Pitches: 500 Publishers Tell Us How to Get Their Attention. Here’s what I learned:

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