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Adding These 3 Pages to Your Web Site Could Help Your SEO

Did you know that there are three Web pages that you can add to your website that may help your website's search engine optimization? Google in particular, has always been looking for ways to determine which websites they can trust more than others. Adding privacy policy, terms of use, and disclaimer pages to your website may help your site become more trusted--which ultimately can help your web site's search engine optimization. If Google shows websites in its search results that are trusted, there is a better chance that Google users will like their search results.

Let's take a more in-depth look at the three web pages I recommend adding to your website to help with trust:

Privacy Policy
According to Wikipedia, a privacy policy is "a statement or a legal document (privacy law) that discloses some or all of the ways a party gathers, uses, discloses and manages a customer or client's data." Privacy policies have been around for as long as we have been browsing the Web. Nowadays, privacy on the web is becoming increasingly more of a concern for us. Therefore, publicly stating your website's privacy policy is a must. It's important for websites that collect any type of visitor information (especially ecommerce websites) to tell visitors what they will do (and what they will not do) with the information that is saved or collected. Even if you do not collect data from your website visitors, you may have ads that appear on your site that do.

Back in 2008, Google AdSense updated its terms and conditions to require publishers (website owners who have the Google AdSense ads appearing on their sites) to post a privacy policy. "We've also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see," Julie Beckmann writes in an 'Inside AdSense' blog post. "According to this policy, publishers must notify their users of the use of cookies and/or Web beacons to collect data in the ad serving process. This change relates to advertisers' use of innovative products and features like Gadget Ads and other offerings in the future." Google has been concerned over privacy policies for a while now (more than four years) and has required privacy policy pages. So, most likely, four years later, Google may be looking at the inclusion of a privacy policy page as a measure of trust for the website.

Terms of Use
The Terms of Use page is just as important as the privacy policy page. Plainly put, the Terms of Use page provides the rules a user agrees to abide by in order to use a service. Depending on the type of website you have, you may choose to call the page the Terms of Service instead of Terms of Use. In cases where visitors are paying for a service or online service (such as online software), it may be more appropriate to call it a Terms of Service page. In that case, I recommend consulting a legal adviser to help you craft a customized Terms of Service page for your particular website. On websites that provide information only (such as blogs), you may want prefer to add the page as a Terms of Use page. There are many Terms of Use samples readily available that may be just fine to use on your website.

The Disclaimer page essentially says that the content on your web site is informational in nature, and visitors need to make their own opinion when it comes to the trustworthiness of the content on your web site.

In other words, the information you provide is not something that, for example, could be considered legal or healthcare advice--they need to make up their own mind when using the information on your site to make decisions. The disclaimer attempts to tell the visitor that the owner of the website is not liable for any damages. If you have an informational site and you provide information that someone uses for a particular purpose, and that advice causes harm, then the website owner isn't liable for damages. In the disclaimer, it may also add information about advertisers, such as the fact that ads that appear on the web site are not necessarily considered endorsements. This may be important if the site contains reviews or advertisements.

Adding These Pages Help Establish Trust
Adding these three pages to your site could help your overall search engine optimization because it can help the search engines, such as Google, trust your site more than it used to. The search engines are interested in presenting links in their search results to trusted sites. If you do not have privacy policy, Terms of Use or Disclaimer pages on your site, I recommend you consider adding them right away. Not only will adding these pages possibly protect you from potential legal issues that arise in the future, you just may gain more trust at the same time.