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Recent Posts
Category Archives: Marketing
8 Comments
Online Travel Marketing: Reach New Guests and Increase Bookings
I spent the past week in Snowmass, CO at the Mountain Travel Symposium. It’s a really excellent conference that brings together everyone from the mountain travel world to focus on improving the mountain hospitality community.
Posted in Marketing, PPC, SEO, Social Media, Uncategorized
Extra! Extra! Easter Bunny Kicked Out of Vocus!
It is with great gravity that Vocus announced today that the Easter Bunny does not exist and has no place in a news distribution service.
Content Marketing…Now What? Part 2
Part 2 of our 2-part series on content marketing explores the marketing-side of this evolving strategy. For those who missed part one, be sure to check it out here, or else you’re just getting one half of the strategy! Now …
Posted in Marketing
Tagged content marketing, digital marketing strategy, marketing, marketing strategy, online marketing strategy
Content Marketing…Now What? Part 1
The buzzword of 2013 is content marketing. While the idea behind content marketing is not new, the execution of content marketing is becoming a growing focus for companies looking to increase traffic and conversions. This stems from both the need …
Posted in Marketing
Tagged content marketing, content marketing how to, what is content marketing
A Hotel Reflagging eCommerce Checklist
One of the more challenging and exciting things we get to work on at Standing Dog Interactive is assisting hotels through the transition of being re-branded. Hotel reflagging is exciting because we are introducing something new into the marketplace (both …
Posted in Marketing, SEO
Tagged hotel marketing, Paid Search, reflagging hotel, search engine optimization
2013 Internet Usage and Operating System Trends
There are a lot of articles out there that claim to tell you how people use the Internet, but few actually explore normal Internet usage. Do people use computers more than smartphones? Is Internet Explorer the most popular web browser …
Posted in Marketing
Tagged computer trends, Internet trends, Internet usage, mobile trends, PC trends
How to Reach New Customers with Content Marketing
Companies are not static entities. Over the course of a company’s life, you would expect there to be some change and growth. Content marketing can do wonders to fuel that growth by keeping your customers informed of new products and …
Posted in Marketing, Social Media
Tagged content marketing, search engine marketing, social media marketing
Why Should I Mobile? Series
If I were stranded on a deserted, tropical island and had to choose only one item I could take with me, there would be no hesitation on choosing my smartphone. Forget the food, clothes and/or shelter; my smartphone would allow …
Posted in Marketing
Tagged mobile, mobile advertising, mobile marketing
Marketing with Press Releases
Sometimes, in this age of tweets, likes and check-ins, the old meets the new and is revitalized as a new resource for marketers to take advantage of. If you are trying to get the word out about a product, service …
Posted in Marketing, Writing
Tagged marketing strategy, press releases, prweb, vocus
Siri vs. Target’s Christmas Champ: Who really knows it all?
There’s been a lot of talk about Siri being a threat to Google when it comes to search tools, but we think they’re missing one key player: Target’s Christmas Champ. That’s right, the high-energy, retail-obsessed, shop-til-you-drop spokeswoman is a wealth …
