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Recent Posts
Category Archives: Marketing
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Turning Brand Advocates Into Superfans with High-Fives
In social media, you hear a lot of talk about the importance of cultivating of “brand advocates” and “brand ambassadors.” As you should; they’re a vital part of a successful social media strategy. Advocates and ambassadors are people who not …
Transmedia Turns Your Audience Into Co-Creators
I’m sure all of us were told bedtime stories by our parents when we were young. Each night they would flip through the pages and then stop at the next chapter to keep us all in suspense until the next …
Posted in Marketing, Social Media
Tagged Transmedia
Holy Creativity, Batman! How Superheroes Saved a Digital Media Agency
When I first walked into the Standing Dog office for my interview and saw a 6-foot purple and lime green suede chair that looked like it was straight out of a Dr. Seuss book, I thought, “That’s more like it!”
Posted in Marketing
Tagged Creative Office Space
Pretty Social’s Pretty Fake Tattoo: Marketing and Hoaxes
Confession: I don’t have a tattoo. I’ve thought about getting one, but I never could justify inking my body because everything I once thought sacred fell out of favor with me: Red Hot Chili Peppers are no longer my favorite …
Posted in Blogging, Facebook, Marketing, Social Media
Tagged Facebook, Social Media, Viral
Social Modern Warfare: Combatting the Information Leak
Call of Duty has become one of the largest franchises in entertainment, and the yearly iteration from publisher Activision breaks multiple sales records nearly without fail. Recently a massive information leak threatened to reveal this year’s Call of Duty title …
Posted in Marketing, Social Media, Twitter
y = CEO + blog
Come on. I know you remember this from Algebra class. The equation for a straight line, y = mx + b, can either represent stagnant data or a change in performance. When it comes to corporate executives and their blogs, …
Posted in Blogging, Marketing
Tagged CEO blogs, corporate blogs, hotel blogs, how to blog, restaurant blogs, writing a blog post
LinkedIn Wants a Piece of Your Marketing Budget
Last week, LinkedIn launched its self-service pay-per-click ad platform called LinkedIn Ads. The ads, which LinkedIn has been beta testing since 2008, are now available to the general public. All you need is a LinkedIn account and a credit card to get started.
Posted in LinkedIn, Marketing, PPC, Social Media
Google prepares to launch “Google Offers”
Google has officially entered into the group deals business with a new program called “Google Offers”.
Posted in Marketing
What are all those settings for in Google AdWords?
There are a plethora of campaign settings that you can manipulate in Google AdWords. Understanding how to set them appropriately can be confusing, especially if you do not manage accounts on a regular basis or deal with many different types of accounts. Applying the inappropriate settings can actually hurt your campaign performance rather than optimize it.
Posted in Marketing, PPC, Search
Tagged AdWords Campaign Settings, Google AdWords Settings, Google Campaign Settings
All Buzz Is Not Created Equal
Agencies cringe when their clients say “I want something with buzz, you know, something that is cool and viral.” It’s not that agencies don’t like the idea of trying to make the next Subservient Chicken, the challenge is, when trying …
