Category Archives: PPC

Posted on April 22, 2013 by Chris Miller
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Online Travel Marketing: Reach New Guests and Increase Bookings

I spent the past week in Snowmass, CO at the Mountain Travel Symposium. It’s a really excellent conference that brings together everyone from the mountain travel world to focus on improving the mountain hospitality community.

Posted in Marketing, PPC, SEO, Social Media, Uncategorized
Posted on March 28, 2013 by Jeremy Estes
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Optimizing PPC Ad Copy: Consumer Mindsets & Personalities

This blog post explores the mindsets and personalities behind consumers, and how understanding these personality traits can make targeted ads more effective. Continue reading →

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Posted on February 8, 2013 by Cindy Prathoumvanh
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Google Announces Enhanced Campaigns: Dun, Dun, Dun …

Google, what am I going to do with you? At least once a year, you announce updates and changes to AdWords that keep us all on our toes. However, recently you dropped a bombshell on us with news of your … Continue reading →

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Posted on January 22, 2013 by Kindra Hebert
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PPC for Apartments: 3 Account Building Tips

As a marketer, different clients can present different challenges and require special strategies. At Standing Dog, we work with a number of apartment communities to help them bring in new residents, but sometimes it can be hard to target a … Continue reading →

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Posted on November 27, 2012 by Ryan Owens
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Tips for Writing Winning Ad Copy

2012 has brought quite a few changes to the world of Paid Search. There was the great debate for how and when ads should be rotated, as well as trying to understand what remarketing for search is. One thing that hasn’t changed … Continue reading →

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Posted on October 2, 2012 by Kindra Herbert
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The 7 Deadly PPC Sins: Beginner Tips

Whether you’re starting your first PPC campaign or you can manage a campaign in your sleep, it’s important to know the 7 Deadly PPC Sins. There are mistakes, and then there are these critical errors that can occur in any … Continue reading →

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Posted on September 20, 2012 by Cindy Prathoumvanh
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Retargeting Style: How To Re-Engage with Display Ads

Imagine yourself browsing through a department store’s website searching for a new pair of sneakers. You find the perfect pair to add to your collection but then decide that you might hold off on buying them until later. You continue … Continue reading →

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Posted on September 11, 2012 by Krista Hallecy
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Time to Expand with Bing Ads

A lot has changed in the last couple of months to adCenter—now known as Bing Ads—thanks to their team of advisors who are responding to feedback from not just advertisers, but PPC managers as well. They are learning, they are … Continue reading →

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Posted on March 7, 2012 by Cindy Prathoumvanh
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For The Love of Sitelinks: Using Google Analytics to Track Performance

There are many things that can frustrate a PPC manager: limited budgets, low quality scores, the list could go on. But what definitely takes the cake is the inability to track individual sitelinks in the Google AdWords interface. Currently, AdWords … Continue reading →

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Posted on January 25, 2012 by Cindy Prathoumvanh
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Google Announces Impression Share Metrics for Ad Groups

January 30th couldn’t come any sooner. No, it’s not my birthday, but I am expecting a gift in the form of Impression Share Metrics. On this date, Google Adwords will roll out Impression Share Metrics at the ad group level. … Continue reading →

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