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Category Archives: Search
Whether you’re starting your first PPC campaign or you can manage a campaign in your sleep, it’s important to know the 7 Deadly PPC Sins. There are mistakes, and then there are these critical errors that can occur in any …
January 30th couldn’t come any sooner. No, it’s not my birthday, but I am expecting a gift in the form of Impression Share Metrics. On this date, Google Adwords will roll out Impression Share Metrics at the ad group level. …
Automated rules are currently being rolled out to US advertisers. If you haven’t noticed it in your accounts yet, keep checking back. This new feature allows AdWords users schedule automatic changes to specific parts of their account based on the criteria they specify. For example, automated rules would allow you to do things like;
Sitelinks are also a great way to call out limited time offers, as changing your sitelinks does not affect the history of your ad. Since you will pay the same CPC for a click to the headline of your ad as you will to a sitelink, there is really no negative to adding these special little links into your campaigns.
There are a plethora of campaign settings that you can manipulate in Google AdWords. Understanding how to set them appropriately can be confusing, especially if you do not manage accounts on a regular basis or deal with many different types of accounts. Applying the inappropriate settings can actually hurt your campaign performance rather than optimize it.
This new feature is obviously Microsoft’s way of trying to sway Googlers to Bing. And for me so far, it’s working. I never thought I would break from the habit of going to Google. It wasn’t an instantaneous conversion, nor do I use Bing 100% of time, but getting Rewards for what I would normally do is slowly changing the default search engine I use on a daily basis.
Google is all about relevancy. They want to show relevant ads to users, so that users will continue to use their search engine and click on their paid ads. They use the Quality Score component in several different ways, including influencing your keywords’ actual cost-per-click (CPCs) and ad position. In general, the higher your Quality Score, the lower your costs and the better your ad position.
If you’ve been paying attention to search engine news recently, you have likely heard quite a bit of buzz surrounding the Search Alliance between Yahoo! and Microsoft. The alliance, which was announced in a press-release earlier this year, is an agreement between the two companies to serve both the paid and organic search engine results for both engines using Microsoft’s algorithmic technology.