Category Archives: ROI

Posted on October 9, 2012 by Lauren Parajon
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Just Add Water: A Recipe for Successful Social Media ROI

A few months ago, I came across a blog post called ‘How Marriott Made me a Rabid Promoter for the Price of a Bottle of Water’ by David Mitzenmacher. I’m always on the lookout for ways to show social media … Continue reading →

Posted in ROI, Social Media Tagged , ,
Posted on September 4, 2012 by Lauren Parajon
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A Social Vacation: How To Maximize ROI on Facebook

When I started researching honeymoon options, I knew I wanted two things: cheap and tropical. I waded through what must have been thousands of emails in my inbox that alluded to promises of affordable, exotic getaways, hoping that one would … Continue reading →

Posted in Facebook, ROI, Social Media Tagged
Posted on December 7, 2011 by Lauren Parajon
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Social Media ROI Is Not A Number, But Resolution You Can Count On

It goes without saying that ROI is a buzz term in the realm of social media, or in the world of business decisions altogether. Questions surrounding those three significant letters arise during stage one of the social media strategy planning: … Continue reading →

Posted in Facebook, ROI, Twitter