Posted on March 1, 2012 by Lauren Parajon
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Timeline for Pages: Why The Removal Of Default Landing Tabs Is a Good Thing

While watching a livestream of Facebook’s first ever marketing conference (fMC) yesterday, we experienced a multitude of emotions: excited, confused, surprised, confused, curious, inspired, and confused yet again. Based on the reaction from both our social media staff and the general Twittersphere, people have questions and causes for concern, one of the main concerns being the inability to set a default landing tab for your page. While that might seem like the end of the world to some social media marketers, we found the silver lining. And then some. Continue reading →

Posted in Facebook, Uncategorized Tagged ,
Posted on February 28, 2012 by Frankie DeSoto
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Getting Started in Search Engine Optimization

search engine optimization

What are your potential customers searching for? SEO helps them find you.

As more businesses shift their marketing campaigns from traditional outlets to online channels, it’s important to understand that the strategy needs to shift along with it. One of the main practices to adapt to for a successful online marketing campaign is SEO. SEO determines the reach and visibility of your campaign. But what is SEO, you ask? Let’s first start with an introduction. Continue reading →

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Posted on February 20, 2012 by Frankie DeSoto
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SEO Series: The Art of Effective Meta Descriptions

Meta Description

The text circled is a good example of a meta description with keywords relevant to the site.

In my last SEO blogpost, I went over some of the fundamentals of writing strong title tags and how they affect your SEO efforts. But an effective title tag can only take you so far. Pair it with a keyword-rich meta description and you’re set up for an SEO win. Continue reading →

Posted in SEO
Posted on February 10, 2012 by Dana George
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Horse First, Cart Second: A Lesson in Building Your Brand’s Online Strategy

Dana George is the Senior Web Designer at Standing Dog Interactive

For most businesses with a new idea for a product or service, building an online presence seems like the best way to make that new business venture come to life. Therefore, it might seem like forward progress to get online as quickly as possible. It’s a common misconception that the FIRST thing your business needs to do is to get online. This is what we refer to as putting the cart before the horse. Continue reading →

Posted in Creative, Website Tagged
Posted on February 6, 2012 by Jennifer Eaton
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What We’ve Learned from Facebook’s IPO

It’s the moment we’ve all been waiting for. Facebook has finally filed for their IPO. The S-1 documentation offered a little more insight into how the company has generated their revenue. Their lead aggregator was online advertising, attributing $3.15 billion or 85 percent of their total revenue. Zynga–known for Farmville and Words with Friends–accounted for 12 percent and are mostly responsible for all revenue derived from Payments using Facebook Credits.

Facebook User Statistics - 2012 Continue reading →

Posted in Facebook, Social Media, Uncategorized
Posted on January 30, 2012 by Frankie DeSoto
8 Comments

The Art of Writing Effective Title Tags

Effective Title Tags

The circled text is an example of a title tag.

One of the most basic SEO practices that can go a long way in helping your site gain in Search Engine Rankings and add validity is the use of effective title tags. Chances are, one of the first things you learned about SEO was how to write a title tag, and then you quickly moved onto more advanced practices but we’re encouraging you to take a step back. Go back to the basics and hone in on your title tag writing skills. Continue reading →

Posted in SEO
Posted on January 25, 2012 by Cindy Prathoumvanh
5 Comments

Google Announces Impression Share Metrics for Ad Groups

January 30th couldn’t come any sooner. No, it’s not my birthday, but I am expecting a gift in the form of Impression Share Metrics. On this date, Google Adwords will roll out Impression Share Metrics at the ad group level. When the news first broke, I was literally jumping for joy. Impression Share Metrics are to a paid search manager as a puppy is to, well, everyone else. As a paid search manager, I live by the Impression Share Metrics, especially for those accounts that have a strict budget. Continue reading →

Posted in PPC, Search Tagged ,
Posted on January 23, 2012 by Lauren Parajon
12 Comments

Sh*t Social Media Pros Say

We’re sure you’ve seen at least one of the “Sh*t ____ say” YouTube videos, whether it be the original “Sh*t Girls Say” or one of the many spin offs. When the original came out, we laughed and nodded at the humorous accuracies. One spin off led to another spin off led to twenty other spinoffs that filled up our Facebook newsfeeds. Eventually, we thought, “Enough already.” Continue reading →

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Posted on January 18, 2012 by Joshua Duke
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SOPA, PIPA, Internet Censorship and Free Speech

This may be the first post you’ve read about the Stop Online Piracy Act (more commonly known as SOPA), or this may be the 20th, but there’s a reason so many websites and bloggers are writing about SOPA today. If either SOPA or the Senate companion bill PIPA (PROTECT-IP Act) passes, it will fundamentally change the Internet. For those still unsure of why sites like Reddit, Google and Wikipedia are protesting today, read on to find out.

Continue reading →

Posted in Misc, Uncategorized Tagged ,
Posted on January 11, 2012 by Bill Hartzer
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What Google Search Plus Your World Means to Your Search Engine Optimization Strategy

On January 10th, 2012, Google’s search results underwent what some are calling a radical transformation. Google has begun integrating content that has been shared with you privately via their Google+ social network along with public content on the web. Google calls this Search Plus Your World.

If you are logged into your Google account, and you search at Google, you may come across this mix of personalized search results. Google is calling this “Search Plus Your World” (SPYW). Some like the new search results, but some hate it. Continue reading →

Posted in SEO