Pinterest Guided Search: We’re Personally Excited

Put down your Burn Books and pay attention. Who here is personally excited for something new on Pinterest? We are!

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The movie Mean Girls celebrates its ten-year anniversary today, and Pinterest recently unveiled its new Guided Search. I think its perfect timing to talk about two of my favorite things! Let’s compare that silver screen high school shake-up to the ways that our favorite online hoarding tool is shaking up social media. Which, come to think of it, isn’t too different from high school. There may be a lot of cyber cliques out there, but there are still many ways for an enterprising young platform to carve out a niche for itself. And Pinterest does just that with Guided Search. So “fetch.”

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Posted in News, Pinterest, Pop Culture, Social Media Tagged , ,

A Copywriter’s Toolbox – Essential Books, Websites and Programs

writer's tools and advice

Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words stacked one on top of the other to form a cohesive, coherent thought-sandwich of sorts, easily digestible in a series of satisfactory bites.

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Posted in Content, Tips and Trends Tagged , ,

On-page Optimization Tips & Secrets

Just like search engines, on-page search optimization is ever-evolving, and many of us in the SEO and online marketing industries are constantly reading the latest and greatest “best practices” list to help us construct the most perfectly optimized sites around.

There’s a lot of great industry literature out there, but many brands still fall short of the mark with their SEO strategies. I’ll share a few trade secrets to help them out, simplifying the concepts and recommending my favorite tools.

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Posted in Content Strategy, Resources, SEO Tagged , , , ,

Standing Dog Helps the Cowtown Community

fort worth cowtown volunteer

Not only does Standing Dog Interactive encourage employee growth within our bright and colorful office walls, the agency also pushes employees to grow as community activists and make a positive impact through volunteerism.

In addition to standard earned vacation hours, employees are allowed several days out of the office each year for community service projects. This year I chose to volunteer at the race expo for the Cowtown Marathon in Fort Worth. The expo serves as an annual fundraiser for the Cowtown Children’s Activities for Life and Fitness (C.A.L.F.) Program, which educates children on the importance of healthy lifestyles.

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Posted in Community Outreach, Employees, Standing Dog Tagged , ,

GetListed Now Moz Local, With More Efficient Listings Management

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Earlier this week, Moz rolled out its new local citation tool, Moz Local. This tool replaces the old Getlisted.org powered by Moz. With the Getlisted.org tool, SEO professionals were able to look up a company and get a score based on how it was cited across major search engines. Users could identify errors with their citations but were not able to fix them without going to each individual site and editing the information.

But now, that painful process is a thing of the past, according to the Moz announcement, made by David Mihm, GetListed’s founder.

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Posted in News, SEO, Tips and Trends

Nine Steps to Saving Big with Priceline’s “Name Your Own Price” Tool

priceline's "name your own price" tool

Priceline’s “Name Your Own Price” tool is the Shatner-endorsed way to bid on hotels or airline flights. (And then pay additional taxes and fees.) Usually, I wouldn’t use a tool like this because it breaks the first rule of negotiation: Never talk first. But, if you go about it the right way, this tool can save you BIG.

Why Priceline’s “Name Your Own Price” tool works

Priceline is able to get you a significant discount because it is not directly advertising the price of any one hotel. Instead, it is letting you bid on a star-rated range of hotels in a specific area. Hotels still want to fill up their property so they are willing to let rooms sell at a much cheaper rate.

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Posted in Industry News, Tips and Trends, Website Tagged , ,

How Annoying Do Your Customers Find Typos and Grammatical Errors on Web Copy, Really – and Are They Affecting Sales?

I am a grammar girl. I graduated with a degree in English. I read books such as Eats, Shoots & Leaves in my free time. At work, I am never without www.merriam-webster.com open in a tab on my browser and The Associated Press Stylebook within reach. I derive a real sense of satisfaction from saving the Internet from error-ridden advertising copy one misplaced modifier at a time. When I come across a typo or grammatical error somewhere that I can’t fix it, I take offense, as if its a personal affront.

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Posted in Content, Content Strategy, Writing Tagged , , ,

User Interface Design: Flat vs. Skeuomorphic

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In the early stages of user interface design it was important to communicate visually to users those elements that were interactive, or clickable. The method used to do this was called skeuomorphism, which is when a user can tell what an object does based on its appearance.

When the web was new, it was important to take images of familiar items in the physical world (like dials, clocks, and buttons) and recreate them to look three-dimensional in the digital world. For example, digital calculators were designed to look and act just like physical calculators with their 3D buttons and arrangement of numbers.

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Posted in Creative, Design, UX, web design, Website

Here We Grow! Standing Dog’s Expansion Update

standing dog agency  happy hourHere we grow again! Standing Dog Interactive has seen some big changes in the last two months, and last Friday marked the revealing of the first of two expansion projects that will add nearly 3,000 square feet to the agency’s third-floor home in the Twin Sixties Tower.

The interactive marketing agency just celebrated its new 1,085 square foot, state-of-the-art training room built across the hall from where the second expansion project is underway. The new space seats 60 and boasts an 80-inch television, projector with 113-inch electric-powered screen and two 4 x 8 dry-erase glass boards for brainstorming sessions. The first training seminar on e-mail marketing showcased the comfortable space and multimedia capabilities.

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Posted in Company News