Meet Loren Gray, VP of Digital Strategy

Loren CORRECTOne of the newest members of the Standing Dog family is Loren Gray, our Vice President of Digital Strategy. We asked Loren ten questions about life, liberty and the weirdest thing he’s ever eaten.

1. If you could choose to stay a certain age forever, what age would it be?

“35, I felt that I was at my peak of health and balanced with a bit of experience to keep life fun, interesting and appreciated.”

2. If you had to change your first name, what would you choose and why?

“I’d have to go with Nathan, it’s a shortened form of my middle name and one I used when I worked in radio.”

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The “Real World” Rookie

I guess you could call me a rookie to the “Real World.” I started at Standing Dog just about six months ago now- I can’t believe it has already been that long, time really is flying! This was my first job out of college and over the past few months, I can honestly say I have learned so much.

I graduated from the University of Texas at Austin (hook’em!), thinking I was pretty much good to go stepping out into the workforce. But after working with a group of people as smart and creative as my co-workers, I realized that I still have so much to learn.

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What Fuels Interactive Marketers?

As an agency filled with young, active professionals, it’s important for our team to keep its energy up. We set out on a mission to discover what fuels the men and women of Standing Dog Interactive.

Here’s what various members of the Standing Dog team had to say about their snackage:



ErikaWhat gets you through the day? Let us know below!

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Pinterest Guided Search: We’re Personally Excited

Put down your Burn Books and pay attention. Who here is personally excited for something new on Pinterest? We are!


The movie Mean Girls celebrates its ten-year anniversary today, and Pinterest recently unveiled its new Guided Search. I think its perfect timing to talk about two of my favorite things! Let’s compare that silver screen high school shake-up to the ways that our favorite online hoarding tool is shaking up social media. Which, come to think of it, isn’t too different from high school. There may be a lot of cyber cliques out there, but there are still many ways for an enterprising young platform to carve out a niche for itself. And Pinterest does just that with Guided Search. So “fetch.”

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A Copywriter’s Toolbox – Essential Books, Websites and Programs

writer's tools and advice

Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words stacked one on top of the other to form a cohesive, coherent thought-sandwich of sorts, easily digestible in a series of satisfactory bites.

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On-page Optimization Tips & Secrets

Just like search engines, on-page search optimization is ever-evolving, and many of us in the SEO and online marketing industries are constantly reading the latest and greatest “best practices” list to help us construct the most perfectly optimized sites around.

There’s a lot of great industry literature out there, but many brands still fall short of the mark with their SEO strategies. I’ll share a few trade secrets to help them out, simplifying the concepts and recommending my favorite tools.

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Standing Dog Helps the Cowtown Community

fort worth cowtown volunteer

Not only does Standing Dog Interactive encourage employee growth within our bright and colorful office walls, the agency also pushes employees to grow as community activists and make a positive impact through volunteerism.

In addition to standard earned vacation hours, employees are allowed several days out of the office each year for community service projects. This year I chose to volunteer at the race expo for the Cowtown Marathon in Fort Worth. The expo serves as an annual fundraiser for the Cowtown Children’s Activities for Life and Fitness (C.A.L.F.) Program, which educates children on the importance of healthy lifestyles.

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GetListed Now Moz Local, With More Efficient Listings Management


Earlier this week, Moz rolled out its new local citation tool, Moz Local. This tool replaces the old powered by Moz. With the tool, SEO professionals were able to look up a company and get a score based on how it was cited across major search engines. Users could identify errors with their citations but were not able to fix them without going to each individual site and editing the information.

But now, that painful process is a thing of the past, according to the Moz announcement, made by David Mihm, GetListed’s founder.

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Posted in News, SEO, Tips and Trends

Nine Steps to Saving Big with Priceline’s “Name Your Own Price” Tool

priceline's "name your own price" tool

Priceline’s “Name Your Own Price” tool is the Shatner-endorsed way to bid on hotels or airline flights. (And then pay additional taxes and fees.) Usually, I wouldn’t use a tool like this because it breaks the first rule of negotiation: Never talk first. But, if you go about it the right way, this tool can save you BIG.

Why Priceline’s “Name Your Own Price” tool works

Priceline is able to get you a significant discount because it is not directly advertising the price of any one hotel. Instead, it is letting you bid on a star-rated range of hotels in a specific area. Hotels still want to fill up their property so they are willing to let rooms sell at a much cheaper rate.

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