Pinterest Guided Search: We’re Personally Excited

Put down your Burn Books and pay attention. Who here is personally excited for something new on Pinterest? We are!


The movie Mean Girls celebrates its ten-year anniversary today, and Pinterest recently unveiled its new Guided Search. I think its perfect timing to talk about two of my favorite things! Let’s compare that silver screen high school shake-up to the ways that our favorite online hoarding tool is shaking up social media. Which, come to think of it, isn’t too different from high school. There may be a lot of cyber cliques out there, but there are still many ways for an enterprising young platform to carve out a niche for itself. And Pinterest does just that with Guided Search. So “fetch.”

Think of search engines as Regina George- the leader of the Plastics and pretty much a bully. Pinterest is like Cady Heron before she turns into “cold, hard plastic.” The new kid on the block. So, here we go!

“I’m not a regular mom, I’m a cool mom.”


Pinterest has launched a cool new Guided Search feature which customizes the user search experience.

Unlike regular search engines, Guided Search focuses on discovery rather than finding, or simply answering questions that are typed in by searchers. This takes online hoarding to the next level! Instead of just delivering answers to search questions, Guided Search offers subcategories, allowing you to discover items that you didn’t even know you were looking for!

So, watch out search engines. Pinterest has infiltrated your gymnasium.

mean girls pinterest guided search

A search engine’s response to Pinterest Guided Search.

Pinterest CEO Ben Silbermann said, “While Google is great at finding answers for you based on the preciseness of your query, Pinterest helps you find answers you didn’t know you were looking for.”

“But you’re, like, really pretty… So you agree? You think you’re really pretty?”

Pinterest is more than really pretty. It currently has over 750 million boards curated—an increase of 50 percent in the past six months—and 30 billion total pins. My first thought? “That’s why her hair is so big. It’s full of secrets.” Fashionable, home décor, aspirational smoothie secrets. Everything.

And, the new Guided Search will help you find all these “secrets.”

“We only carry sizes one, three and five. You could try Sears.”


Can’t find what you’re looking for? You could try the new Pinterest Guided Search.

Here’s how it works:

Starting your search remains the same. On your mobile device, click on the magnifying glass and type your inquiry in the search bar. From here, you will be prompted with the new scrolling bar with related topics. To which the entire Standing Dog Social Team exclaimed, “You go Glenn Coco!”

pinterest guided search example

This new feature brings about a whole new way to search. For example, when I did a simple search for “spring,” I was given more than 50 different options to choose from. In my head I was only thinking about spring fashion. But after searching, my mind –and my mouse – began to wander to makeup, food, rolls (Clever! Wasn’t thinking spring rolls!), dresses, parties, and landscapes.

Well played, Pinterest. This resulted in an hour-long escapade spent clicking through all my options.

Pinterest describes Guided Search by saying, “Now when you search for something (road trips, running, summer BBQ), descriptive guides will help you sift through all the good ideas from other Pinners. Scroll through the guides and tap any that look interesting to steer your search in the right direction.”

The new feature is currently available on iPhone, iPad and Android, expected to roll out to the desktop website “soon.”

In true Mean Girls fashion, my advice to you is “get in loser, we’re going shopping.” (Or in this case, pinning).


So, have fun pinning your weddings, dream homes or “cakes filled with rainbows and smiles” with the new Guided Search and see where the magical world of Pinterest will take you.

Happy pinning!

About Katie Hartley

Katie Hartley is the Social Media Specialist at Standing Dog.
This entry was posted in News, Pinterest, Pop Culture, Social Media and tagged , , . Bookmark the permalink.

One Response to Pinterest Guided Search: We’re Personally Excited

  1. Erin B says:

    This is awesome, Katie!! You married two of my favorite things into a perfectly thought-out and informative post. Bravo!

    “I love that skirt, where did you get it?”

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