Bing recently introduced Bing Rewards Preview. Your everyday searches can turn into Reward Points that can be used for MS Points (Used on Xbox Live and Zune), Retailer Gift Cards, and much more. The installation of the Bing Bar for your browser is required and you get 250 points just for signing up. 300 Reward points is equal to $3.75 worth of MS Points. I’ve already claimed 400 Reward Points and used them for a total of $5.00 towards MS Points I use to rent movies on my Xbox. Just from searching! How easy is that?
This new feature is obviously Microsoft’s way of trying to sway Googlers to Bing. And for me so far, it’s working. I never thought I would break from the habit of going to Google. It wasn’t an instantaneous conversion, nor do I use Bing 100% of time, but getting Rewards for what I would normally do is slowly changing the default search engine I use on a daily basis.