Tag Archives: broad match

Posted on November 9, 2010 by Paul Griffith
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Google Introduces Broad Match Modifier

As an extension to the existing Broad Match type, Google has introduced the Broad Match Modifier (BMM). BMM allows a user to create keywords that have a greater reach than Phrase Match, and more control than Broad Match. Continue reading →

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Posted on November 3, 2010 by Paul Griffith
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Four Google AdWords Match Types Explained

For some customers the different match types of keywords used in Google Adwords can be confusing.  Today I am going to breakdown the 4 different versions.

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