White Hat SEO and Black Hat SEO can determine where your website ranks in search engines results for different targeted keywords. White Hat SEO is normally what web designers and SEO experts implement in order to make a website rank high in the search results. Unfortunately, the increased number of competition in the online world has forced some to start using unethical practices, referred to as Black Hat SEO.
White Hat SEO
White Hat SEO describes the ethical practices used to optimize a website in order to achieve optimal online visibility. The technique refers to the use of tactics and SEO strategies that focus on a human audience (as opposed to just the search engines) and follows search engines rules and policies. White Hat SEO requires more time to generate results, but the improved rankings remain stable over an extended period of time, promoting long term SEO results and being the most effective process of website optimization.
Some White Hat SEO Techniques includes:
- Keyword Analysis
- Keyword Density
- Optimize Meta Tags, Headings and ALT Tags
- Quality Content
- Quality and Relevant Link Building
Black Hat SEO
Black Hat SEO looks to achieve high rankings in the search engines, but uses techniques and strategies that are determined as unethical and that do not comply with the search engines rules and policies. It is perceived as an aggressive SEO tactic that can generate quick results that usually do not last long and could lead to getting your website banned or penalized by search engines.
Some Black Hat SEO Techniques includes:
- Keyword Stuffing
- Doorway and Cloaked Pages
- Hidden Links and Text
- Link Farming