Managing hundreds of thousands of dollars in paid search monthly, our team of Paid Search specialists are dedicated to staying on top of trends in the paid search landscape and exceeding our clients’ goals. To ensure that our account managers have the tools they need to work with our clients and can talk intelligently about how our client campaigns are structured and performing, we require our entire Account Management staff to be Google AdWords Certified.
While goals and success metrics do vary from client to client, the majority who conduct online sales find ROI to be one of their core measures. A McKinsey & Co. study found that advertisers achieve a 7:1 ROI on search-based marketing. We don’t think that is good enough. A number of our clients have returns of 10:1, 15:1 and beyond. And, since we’re working with you, we never withhold information such as what terms are being bid on or how much we are paying.