Hotel Internet Marketing

The Internet is a powerful sales channel and has surpassed other avenues as the main way consumers research and book travel. As an Internet marketing company focused exclusively on hotel and hospitality, Standing Dog Interactive knows exactly where to find the best online opportunities to increase your online sales. We develop, execute and report on custom Internet marketing strategies designed to a return on your investment.

Sample services include:

  • PPC Campaign Management – We manage quantifiable Pay Per Click advertising campaigns on Google, Yahoo, Bing. Beyond simply placing ads and driving qualified traffic to your site, we will also work closely with your revenue management team to understand your occupancy levels and booking patterns. We use this information to monitor your search spend so we are not wasting your dollars by buying terms when the property is full, close to a sell out or projected to sell out.
  • Transient Sites – Outside of traditional search engines, we recommend inclusion and/or advertising placements in select websites.  We will implement, manage and monitor these campaigns for efficiency.
  • Email Marketing – Standing Dog will design, implement and report on email marketing campaigns. 
  • Meetings, Events & Weddings – We will deliver and implement a plan to not only increase web exposure but to also drive qualified traffic and leads for the meetings, events, SMERF and weddings market.
  • Reporting – Standing Dog believes in results. We can assist with the implementation and management of web analytic reporting tools (such as Google Analytics) and create custom reports based upon your needs.  Our first priority with any new engagement is to benchmark your current numbers and set online goals and objectives you want to achieve.
  • Service Levels – We will work with you to establish the appropriate service levels necessary to ensure we always meet your expectations. We arrange weekly to monthly calls with our clients to ensure they receive the tailored marketing solutions and performance they expect and deserve.