Search Engine Optimization (SEO)

The best opportunity to make an online sale is when you capture a visitor looking for your specific product (i.e. a hotel in your area.) Through Search Engine Optimization, we help to ensure that your site appears when users enter relevant phrases (in Google, Yahoo, etc.) Our strong relationships with the top search engines mean that we are kept abreast of the latest trends and best practices in search. Standing Dog SEO strategies begin with benchmarking and extensive keyword research to identify what phrases drive qualified traffic to your site. We also maximize your site’s website architecture and code for search engine “crawlability,” and review its content. Finally, we establish tailored reporting methods that allow us to identify performance and adjust our tactics as needed.

Our SEO tactics include:

  • Site Review & Benchmarking – Establish a list of highly targeted keywords for the hotel. This includes diligent and exhaustive research on keyword search activity (on destination and hotel specific terms) plus researching the search keywords of the top competitors in the market. We will utilize WordTracker, Nichebot and Yahoo Keyword Selector to develop a comprehensive word list. We will set up a time to discuss and identify which keywords are most relevant to the hotel and best suited for optimization. Identified keywords will be run through a benchmark report for current ranking in the major search engines.
  • Global Site Review – Ensure that the site structure is ideal and conforms to SEO best practices including Alt Tags; Headline Tags; Title Tags and Site Architecture. Upon analysis of the current site, we will provide recommendations and changes to the site architecture, style sheets, etc.
  • Content Review – In order to make certain search engines find and index your website, we will assist you with optimizing your content. Our primary focus is on the Home Page, Specials & Packages, Rooms and Corporate & Social Events. We will also do a general review of secondary pages for optimization opportunities.
  • New Content – One of the most effective ways to stay at the top of search results is to always have new content. To keep the site fresh with ongoing engagements, we will add one to two new pages of content per month. These may be destination articles, news, events or specials to help increase traffic and return visitors.
  • Linking/Directories – Linking to other websites and having other sites link to you increases your ranking in search results. We will apply an ongoing process of increasing relevant, high quality links to the site.
  • 30 Day Review Cycle – A monthly keyword positions report will be run to determine changes in page ranking. Recommendations for changes will be presented with this report.