Is there a difference between a marketing firm and a marketing agency? And how are they different from a business marketing agency?
This may be a little confusing, but there are many different terms you can use to refer to a marketing agency. These include marketing firm, marketing company, advertising agency, and other variables.
In most cases, these terms are interchangeable, so they refer to the same thing.
Keep in mind that some agencies may have specializations, but most can be divided into traditional and digital marketing firms.
The traditional marketing team focuses on print, television, radio and similar types of advertising. Digital agencies, on the other hand, specialize in search engine marketing, social media, email marketing, web design, online market research, content marketing, target market analysis and other modern techniques.