60-Second Challenge: Linda Pedraza

We put Linda Pedraza, one of our newest SEO team members, to the test: how many random questions can she answer in one minute? Watch the video below to find out how many!

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How to Write the Perfect Outreach Message

BuzzStream logo

If you’ve ever reached out to journalists or reporters, you likely learned that if your pitch is anything less than perfect, it will probably be deleted right away. It can be overwhelmingly discouraging to write the perfect outreach message, but much like other things in life, it requires finesse and persistence. It’s an art form in its own.

To master the skill, I recently joined in on a BuzzStream webinar titled Perfect Pitches: 500 Publishers Tell Us How to Get Their Attention. Here’s what I learned:

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Meet Loren Gray, VP of Digital Strategy

Loren CORRECTOne of the newest members of the Standing Dog family is Loren Gray, our Vice President of Digital Strategy. We asked Loren ten questions about life, liberty and the weirdest thing he’s ever eaten.

1. If you could choose to stay a certain age forever, what age would it be?

“35, I felt that I was at my peak of health and balanced with a bit of experience to keep life fun, interesting and appreciated.”

2. If you had to change your first name, what would you choose and why?

“I’d have to go with Nathan, it’s a shortened form of my middle name and one I used when I worked in radio.”

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The “Real World” Rookie

I guess you could call me a rookie to the “Real World.” I started at Standing Dog just about six months ago now- I can’t believe it has already been that long, time really is flying! This was my first job out of college and over the past few months, I can honestly say I have learned so much.

I graduated from the University of Texas at Austin (hook’em!), thinking I was pretty much good to go stepping out into the workforce. But after working with a group of people as smart and creative as my co-workers, I realized that I still have so much to learn.

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Posted in Employees, Job Search

What Fuels Interactive Marketers?

As an agency filled with young, active professionals, it’s important for our team to keep its energy up. We set out on a mission to discover what fuels the men and women of Standing Dog Interactive.

Here’s what various members of the Standing Dog team had to say about their snackage:

Chui

katieErin

ErikaWhat gets you through the day? Let us know below!

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Pinterest Guided Search: We’re Personally Excited

Put down your Burn Books and pay attention. Who here is personally excited for something new on Pinterest? We are!

mean-girls-raised-hands

The movie Mean Girls celebrates its ten-year anniversary today, and Pinterest recently unveiled its new Guided Search. I think its perfect timing to talk about two of my favorite things! Let’s compare that silver screen high school shake-up to the ways that our favorite online hoarding tool is shaking up social media. Which, come to think of it, isn’t too different from high school. There may be a lot of cyber cliques out there, but there are still many ways for an enterprising young platform to carve out a niche for itself. And Pinterest does just that with Guided Search. So “fetch.”

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A Copywriter’s Toolbox – Essential Books, Websites and Programs

writer's tools and advice

Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words stacked one on top of the other to form a cohesive, coherent thought-sandwich of sorts, easily digestible in a series of satisfactory bites.

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Secrets to SEO Success : On-page Optimization

Just like search engines, on-page search optimization is ever-evolving, and many of us in the SEO and online marketing industries are constantly reading the latest and greatest “best practices” list to help us construct the most perfectly optimized sites around.

There’s a lot of great industry literature out there, but many brands still fall short of the mark with their SEO strategies. I’ll share a few trade secrets to help them out, simplifying the concepts and recommending my favorite tools.

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Standing Dog Helps the Cowtown Community

fort worth cowtown volunteer

Not only does Standing Dog Interactive encourage employee growth within our bright and colorful office walls, the agency also pushes employees to grow as community activists and make a positive impact through volunteerism.

In addition to standard earned vacation hours, employees are allowed several days out of the office each year for community service projects. This year I chose to volunteer at the race expo for the Cowtown Marathon in Fort Worth. The expo serves as an annual fundraiser for the Cowtown Children’s Activities for Life and Fitness (C.A.L.F.) Program, which educates children on the importance of healthy lifestyles.

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