The text circled is a good example of a meta description with keywords relevant to the site.
In my last SEO blogpost, I went over some of the fundamentals of writing strong title tags and how they affect your SEO efforts. But an effective title tag can only take you so far. Pair it with a keyword-rich meta description and you’re set up for an SEO win. Continue reading
Dana George is the Senior Web Designer at Standing Dog Interactive
For most businesses with a new idea for a product or service, building an online presence seems like the best way to make that new business venture come to life. Therefore, it might seem like forward progress to get online as quickly as possible. It’s a common misconception that the FIRST thing your business needs to do is to get online. This is what we refer to as putting the cart before the horse. Continue reading
It’s the moment we’ve all been waiting for. Facebook has finally filed for their IPO. The S-1 documentation offered a little more insight into how the company has generated their revenue. Their lead aggregator was online advertising, attributing $3.15 billion or 85 percent of their total revenue. Zynga–known for Farmville and Words with Friends–accounted for 12 percent and are mostly responsible for all revenue derived from Payments using Facebook Credits.
The circled text is an example of a title tag.
One of the most basic SEO practices that can go a long way in helping your site gain in Search Engine Rankings and add validity is the use of effective title tags. Chances are, one of the first things you learned about SEO was how to write a title tag, and then you quickly moved onto more advanced practices but we’re encouraging you to take a step back. Go back to the basics and hone in on your title tag writing skills. Continue reading
January 30th couldn’t come any sooner. No, it’s not my birthday, but I am expecting a gift in the form of Impression Share Metrics. On this date, Google Adwords will roll out Impression Share Metrics at the ad group level. When the news first broke, I was literally jumping for joy. Impression Share Metrics are to a paid search manager as a puppy is to, well, everyone else. As a paid search manager, I live by the Impression Share Metrics, especially for those accounts that have a strict budget. Continue reading
We’re sure you’ve seen at least one of the “Sh*t ____ say” YouTube videos, whether it be the original “Sh*t Girls Say” or one of the many spin offs. When the original came out, we laughed and nodded at the humorous accuracies. One spin off led to another spin off led to twenty other spinoffs that filled up our Facebook newsfeeds. Eventually, we thought, “Enough already.” Continue reading
This may be the first post you’ve read about the Stop Online Piracy Act (more commonly known as SOPA), or this may be the 20th, but there’s a reason so many websites and bloggers are writing about SOPA today. If either SOPA or the Senate companion bill PIPA (PROTECT-IP Act) passes, it will fundamentally change the Internet. For those still unsure of why sites like Reddit, Google and Wikipedia are protesting today, read on to find out.
On January 10th, 2012, Google’s search results underwent what some are calling a radical transformation. Google has begun integrating content that has been shared with you privately via their Google+ social network along with public content on the web. Google calls this Search Plus Your World.
If you are logged into your Google account, and you search at Google, you may come across this mix of personalized search results. Google is calling this “Search Plus Your World” (SPYW). Some like the new search results, but some hate it. Continue reading
So, your friends have upgraded their profiles to Facebook Timeline, but yours is still stuck in the olden days (see: 2011)? Not to worry; we’ll get you up to speed, and you won’t have to jump through hoops or tap into Facebook Developers the way we early adopters did. Just follow these quick and easy steps for an instant upgrade:
1. Next time you’re admiring your friend’s latest cover photo and wondering why you don’t have one, just look up. Right above the landscape photo, you’ll see the green “Learn More” button. Click it.
‘Twas the night before Christmas, and all through the ‘Net
Not a person wasn’t tweeting about what he might get.
Their tweets mentioned iPads all shiny and new
In hopes that the big guy was on Twitter, too. Continue reading
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